Follow Alexa Chung’s lead & you’ll be the coolest cat on the street this fall with one of these kitsch, uber cool cashmere sweaters by my favourite Breton t’shirt brand, Chinti and Parker.
My Chinti and Parker Star Sweater (above) was the first cashmere I ever purchased. In fact, I’m wearing it as I type this post amidst the roaring air-conditioning of my local Hong Kong coffee shop.
I wouldn’t usually fork out heaps of dosh for a sweater, but in 2013 I was on the bus on my way to work reading this article by seminal lifestyle blogger Liberty London Girl (LLG). Aside from my unwavering loyalty to whatever LLG promoted, I was impressed by the brand’s ethical stance on production and the unique and adorable designs. From that day, I was hooked. Now I have a drawer dedicated to Chinti and Parker striped tops (see this post) and when I’m in London I’ll always be first in line at the annual sample sale.
Not only is Chinti and Parker the bee’s knees, so are its founders: cousins Anna Singh and Rachael Wood. Anna recently told me about what inspired them to jump headfirst into launching a fashion label and why Miffy is the star of this season’s collection.
What inspired you to launch Chinti and Parker?
I ran a beauty brand called Pout with three other girls before it was sold to an American company. My cousin and co-founder, Rachael, worked for Browns Fashion doing e-commerce, so that also gave us a good background for starting a new brand. We would often come back from trips to the States with handfuls of luxury basics in cotton or cashmere from brands such as James Perse as high-quality casualwear was harder to come by in the UK at the time. We thought it would be great to have a UK-based brand to incorporate the concept with a focus on knitwear innovation and considered detailing.
How do you juggle family demands and a successful business?
It can get pretty crazy, but I try to be fully present wherever I am. If I’m home, my energy is 100% at home, and at work – work. It doesn’t always play out perfectly, but it’s what I aim for.
Do you feel there is a community surrounding your brand?
Yes definitely, our customer is very loyal. The community is global, we feel our woman is as likely to be in London as she is in New York or Canada.
What was your inspiration for collaborating with the Miffy brand?
We always like to incorporate a playful element into the collections, and Miffy, being an iconic character who has ties to pop-art as well as design, was an obvious choice for a capsule.
Who is the Chinti and Parker woman?
Our woman can be described as a discerning, and a somewhat ageless tomboy who isn’t seduced by fast-fashion. She loves to travel and is always focused on quality and textiles.
For my next trip to wintery, cold London I’ll be rugging up in at least one of these fab sweaters, pairing it with a dark blue waxed 3/4 accordion skirt. Here are my top six picks from the new collection – which one do you think I should choose?
Photo credit: Chinti and Parker
Although this article incorporates affiliate links I have not earned any commission or payment in relation to its publication.