Sustainable Fashion: The New Cool
Are you a binge shopper? You head to Zara, Massimo Dutti, Banana Republic, & Other Stories or the like every three months (if you’re lucky) and splurrrrge big time, scooping up everything you can lay your mitts on…especially those new trend pieces. You know, the ones you never end up wearing? I do this. All. The. Time. And, when I walk out of said shop, I get a nasty sinking feeling. This habit of mine is not just financially, socially, and environmentally caustic, but emotionally too. It’s time for me to curb the splurge and try out the sustainable road.
This year, green is the new black, people. Given the countless eco-friendly brands which, based on their exquisite collections, you’d never guess were “fair trade”, it looks like I’ve got no excuse.
Do you have any fav Slow Fashion brands? Here are a few of mine.
Rêve En Vert only features designers who operate their businesses with respect for people and the planet. I poured over their beautifully-curated collections for hours. And, Mara Hoffman’s ethical swimsuits will be joining them soon! Guilt-free shopping at its best.
2. The Acey
Commensurate with its uber edgy East London roots, The Acey is an expertly selected collection of chic, contemporary clothing brands. Each consciously created by managing the outlay on the environment through the entire production chain. Stylish and eco-friendly: shopping sustainable fashion has never been cooler.
Got a bun in the oven? This company from Western Australia has your modern minimalist wardrobe all bundled up for when you’re expecting, and also…when you’re not. Each MADE Label vendor commits to specific best practice terms for labour conditions, workplace health and safety and the environment. Hats off!
This haute ethical swimwear brand only transports goods by sea and ensures its suppliers comply with international welfare and product safety laws. Well, If it’s good enough for Kate Moss…
This sneaker brand works with small producers in Brazil, with a focus on protecting the environment and human rights. It’s Parisian. Nuff said.
Based in L.A. & Accra in Ghana, all of Osei-Duro’s textiles and garments are produced by local industries in Ghana, India and Peru, applying traditional techniques including hand dyeing and weaving. Large and small scale producers are encouraged to exceed international production standards while respecting the rights of local craftspeople. That’s nothing to sniff at. The clothes look fab too.